That’s a Bad Idea

November 2, 2011

That’s one of the dumbest ideas I’ve heard.  In response to a number of deaths in the Valley, related to people mixing alcohol while abusing prescription drugs, the provincial government has responded with . . . an ad campaign. 
The province wide campaign will include print and television spots warning people about mixing alcohol with their prescriptions.  A typical knee jerk reaction. We have a problem so let’s throw money at it. 
If people don’t know that it’s a bad idea to mix alcohol with prescription drugs  or for that matter mixing alcohol with driving, marriages or child rearing, do we seriously think advertising  will make a difference?  “Wait, I saw a television ad and this could be a bad idea.”
Of course it’s a bad idea and they already know that.  But I’m not sure that advertising the fact will make a difference.  It goes back to people making bad choices and that’s not always a rational process.    Before people will change what they do, they will have to change who they are.  I am not convinced that will be the result of an advertisment they see,  it has a lot more to do with a God they need to meet.  And that is more the church’s responsibility than the governments. 
  
Have a great week and remember: To see what is really possible, you will have to attempt the impossible.