Picture This

February 29, 2012

Who would have thought that Eastman Kodak, the company that invented the hand held camera and brought the world the first pictures from the moon could fail?  And yet back in January Kodak filed for bankruptcy protection.  For over a hundred years the name Kodak has been synonymous with photography, so what happened?  In an era where people are taking exponentially more photos than ever before,  how could a photography company possibly go bankrupt?  Because they were slow to embrace change. 

Kodak was convinced that their product was so superior to the new digital technology that they would always have a customer base.  And while they were busy patting themselves on their back and congratulating themselves for their faithfulness to that which was old, the new passed them by.  The core principle hadn’t changed. People still wanted to take pictures, but how they were taking pictures was changing. Digital cameras slowly overtook film technology and the sad part was that Kodak had invented the first digital camera but didn’t see a future for it.

I wonder what the church can learn from Kodak?  How long will we continue to offer film to a digital world?  There will always be those who prefer film, but eventually. . .
Have a great week and remember: To see what is really possible, you will have to attempt the impossible.